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Vita Coco is the largest coconut water seller in the world and is reportedly considering putting itself up for sale for nearly $1 billion. Definitely misleading. BodyArmor fought to have that case dismissed as well, but was unsuccessful. After some time, SpongeBob finds him on the side of the road, living in a cardboard box. If you are allergic to other nuts almond, cashew, walnuts youmaywant to stay clear of coconut as well just to be safe. My husband is a cardiac patient. Add me. Please add me. Oh my gosh! It also has natural sugars so there is no need to add too many added sugars. No Artificial Sweeteners. I thought these were good for me! The release also clarified that this does not mean the sports drink is not prohibited from saying that it uses "natural sweeteners, natural flavors, and colors from natural sources in its products. Required fields are marked *. Bodyarmor, a sports drink created in 2011 by the co-founder of Vitaminwater, Mike Repole, and with backers that included the late NBA legend Kobe Bryant and NFL quarterback Andrew Luck, earned $100 million in revenues, as Fortune reported. Body Armor is a more natural drink with superior sanitation than Gatorade. According to Fox Business, Repole credits Bryant for this meteoric rise, acknowledging the sports drink scoreboard would look quite different if it hadn't been for his support and stake in the company a stake that his wife, Vanessa, and his daughters inherited. Coke bought a 15% stake in Bodyarmor in 2018, becoming its second-largest shareholder. Do You Need It- How Much Aloe Vera Juice To Drink Daily? All Rights Reserved. The nutritional information is clearly false! Plaintiffs Silver, Peffer, Marshall and Hill and the proposed Class Members are represented by Laurence D. King, Mario M. Choi, Donald R. Hall and Maia C. Kats of Kaplan Fox & Kilsheimer. I am in GA. And yes I was misled into thinking it was healthy. So, it should come as no surprise that the competition among sports drinks, beverages created to rehydrate and restore lost electrolytes through sweating, is fierce. All Rights Reserved. The Crafting Alternate Rules section presents complex crafting rules, which can make crafting more complicated but also more nuanced. She has type 2 diabetes. I made him stop these drinks immediately. I also drink the body armor water. please add me. BodyArmor was granted summary judgment on claims it misled consumers about its sugar content but couldnt shake claims its labeling fools consumers into thinking its flavor comes from fruit. Everytime I drink them my heart starts fluttering. The blogger shares that Bodyarmor doesn't contain caffeine, so it's safe on her list of drinks while breastfeeding. Add me to the list. BODYARMOR has partnered with Naomi Osaka, Baker Mayfield, Andrew Luck,[4] Mike Trout,[5] Rob Gronkowski,[6] Klay Thompson,[7] Skylar Diggins,[8] Sydney Leroux, and Ryan Blaney. The store will not work correctly in the case when cookies are disabled. While sugar is generally demonized by the wellness industry, sugar is the most readily available form of energy. My trainer, had me drinking these, daily! Thought I finally found a healthy beverage. I too assumed Body Armor was a healthier alternative and paid substantially more per drink to purchase the product because of it. I bought these because they said it was more hydraytion and better for you. I purchased this believing that it was good gor myself and my husband. First of all, I wish to apologize to all of my loyal readers for sticking with a story that hasn't seen an update for more than ten months, and that I do not deserve you all. A bottle of BodyArmor contains a balance of healthy ingredients and offers a delicious taste. The plaintiffs said they purchased the drinks because they believed they would benefit their health. I will not buy anymore of those drinks. Please add me. You cant blame others for your laziness. Oh my Goodness, I just bought another pack from Sams Club. please add me. The blogger shares that after drinking your two to five bottles of this sports beverage, you should see an increase during your first pumping or nursing session. I truly believed it was a better choice due to the real fruit in this drink,. The brand also very openly promotes how they are preservative, gluten, and caffeine-free. The judge overseeing the case ruled the plaintiff buyers saw the sugar content of the BodyArmor sports drink before consuming it. Being a cancer patient and being deceived by the high sugar content angers me tremendously. On its website, BodyArmor lists its main electrolyte as potassium. * My biggest problem is finding the Lyte. Lost 16lbs in 2 months just by cutting back to "social soda" and drink tea the rest of the time. Why The Hype? BodyArmor is a nice option if you want a sports drink that fits in with a certain nuanced lifestyle. The Bodyarmor deal is Coke's largest brand acquisition, topping its purchase of Costa Coffee in 2018 for $5.1 billion. Currently, Bodyarmor has 13% of the market share of sports drink sales, per CNBC. 16 fl oz (473 mL) bottle. I began to drink Bodyarmor with the interpretation that this was great for hydration while breastfeeding, coconut water and other natural flavors. So did my boys, and yes I do have heart issues, please add us! Bodyarmor is an electrolyte, coconut water, and vitamin-rich sports drink. BODYARMOR is a premium sports drink that provides superior hydration. Coca-Cola has completed its acquisition of sports drink brand BodyArmor. Seijuu Sentai Gingaman (, Seij Sentai Gingaman, Star Beast Squad Gingaman) is a Japanese tokusatsu television series. Please add me. Yes, body armor sport drinks are very misleading. Body Armor of course with this attractive label were led to believe its a healthy alternative when in actuality its garbage another appealing sports drink designed to get your money to buy their product. Started drinking these because theyre coconut water based(at least thats what its supposed to be) which helps me to rehydrate better than plain water or sports drinks. While body armor offers a great deal of protection, it can't protect against every possible threat. Was buying by the case due to fruit content and the thought of great hydration and potassium. We live in Oregon. Please add me too. It is packed with electrolytes, coconut water, and vitamins and is low in sodium and high in potassium. His blood pressure sky rocketed! You are already getting sugar from foods, why get more from your drink? Barbara Kline, 34, said she made the horrific discovery on April 25. FILE - A Coca-Cola sign hangs outside a Coca-Cola distributor, Tuesday, Feb. 9, 2021, in Bedford, Ohio. I give up on healthy and going to junk binge just as healthy as Healthy eating these days ADD ME. It contains a lower sodium content (20mg) than other sports drinks and is packed with a variety of vitamins. For protective clothing used in combat, see, Last edited on 28 February 2023, at 03:45, Learn how and when to remove this template message, "Coca-Cola Acquires Full Ownership of BodyArmor", "Colts Quarterback Andrew Luck Dumps Gatorade for a Stake in Upstart Bodyarmor - Bloomberg Business", "Angels will quench thirst with bodyarmor in 2015", "Rob Gronkowski Becomes Endorser, Investor for BodyArmor SuperDrink - Forbes", "Klay Thompson signs endorsement deal with BodyArmor Sports Drink", "WNBA Superstar Skylar Diggins Becomes BODYARMOR Endorser", "USA's Leroux continues to pursue her dreams despite difficult path", "Mike Trout Spurs Sports-Drink Deal Between Angels, BodyArmor", "BodyArmor Heads Into UFC Octagon As 'Official Sports Drink', "BODYARMOR to become official sports drink of Major League Soccer in 2020", "Under Armour settles case against Body Armor", https://en.wikipedia.org/w/index.php?title=Bodyarmor_SuperDrink&oldid=1142029599, This page was last edited on 28 February 2023, at 03:45. Please add me to this lawsuit. In 2019, BODYARMOR became the official sports drink of Major League Soccer beginning with the 2020 MLS season.[12]. In most cases, it occurs due to the presence of waterborne bacteria, viruses, and protozoans. Repole, Bodyarmor's CEO, is a true competitor, so much so, he has set a goal of being number one in the sports drink arena by 2025 (via Sports Business Daily). Please add me. I bought these drinks because they were supposed to be better than other sports drinks. In addition, its worth noting that sports drinks contain ingredients to benefit people who engage in vigorous exercise for sessions that are an hour or longer. This horrific drinks have drastically hurt my husbands health. I just recently discovered them and they are delicious. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_4" ).setAttribute( "value", ( new Date() ).getTime() ); Please note: Top Class Actions is not a settlement Please add me. My husband thought they were a healthy alternative to soda. She sliced open the Vita Coco coconut water container and found something disturbing inside. Privacy Policy | "In essence," the complaint states, "BodyArmor is a dressed-up soda masquerading as a health drink. However, the major differences lie in the fact that concentrate is often processed to include added sugar, preservatives, coloring agents, and other additives to increase shelf life and flavor. I had NO idea that amount of sugar was contained in that product. Body Armor containsvItamin A,C,andE; all of which are potent antioxidants. Thought these were a healthy alternative. Id like to be added too, please? I'm after closure. Bought these at the vitamin shoppe I assumed they would do what they said. Top Class Actions is a legal news source Product Details. I bought these for my athletic grandsons!!! With only 20mg, it comes in quite a bit lower than the 90mg youll find in Gatorade. Coke first said in February that it intended to buy a controlling interest in Bodyarmor later this year in a pre-acquisition filing with the Federal Trade Commission. As part of their deal with Blaney, BODYARMOR is also a sponsor on the #12 car for Team Penske in the NASCAR Cup Series. Coca-Cola Secondly, Who owned BodyArmor before Coke? During the sale, you can get the Costco body armor Lyte for $14.99. 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